If you're like most consumers in today's increasingly sophisticated marketplace, you demand more and better services from the companies you do business with, and rightly so. The real estate business is certainly no exception to that rule. In fact, with the advent of new technology, home buyers and sellers are interacting with real estate companies in completely different ways than they did just a few short years ago. Today, the majority of Canadian homebuyers start their property search on the Internet. They view listings online before they're ready to visit properties in person. To connect with today's techno-savvy buyers, a real estate professional must have the capability to attract online buyers through a digital marketing strategy; to direct these website visitors to listings that fit their criteria and to use the latest technology to showcase sellers' listings in the most visually appealing and user-friendly way possible.
Coldwell Banker Canada has done all that and more in this newly redesigned website. We've recognized that the needs of our customers are changing and we've changed right along with them to provide what we believe to be the most comprehensive and relevant online resources available to home buyers and sellers today. I encourage you to take a tour, and experience for yourself the kind of service and exposure that only Coldwell Banker can deliver.
This year, Coldwell Banker is celebrating the 100th anniversary of our brand. You don't reach a milestone like that without acquiring a wealth of experience along the way. One of the things our experience has taught us is that while a lot has changed in the real estate industry in recent years, the consumer will continue to demand the services of a professional realtor when the time comes to actively engage in a transaction. You see, despite the fact that we now connect with each other in new ways, there are still some fundamental values and principles that have been a constant throughout the last 100 years. Customers still want to receive good value for what they have paid. You want to deal with people you can trust -- especially when you're involved in a complex and unfamiliar process that has major financial consequences. You want to deal with a company that has something different and better to offer and has the track record to prove it. These are the underlying principles upon which Coldwell Banker developed Ultimate Service®, a unique customer-centric process that guarantees your customer satisfaction. It's a system that works. But don't take our word for it - Just ask our customers! Over 30,000 Canadian home buying and selling customers awarded Coldwell Banker a 98% overall satisfaction rating.
So whether your needs are for comprehensive online information or for exceptional personal service, Coldwell Banker is there to help you every step of the way.